Or, How to Use Your Ebooks as Your Best Marketing Platform
Last month I came up with a flash of inspiration: a way to use ebooks to market themselves. After trying it out on a number of my own ebooks, I wrote a post for Joel Friedlander’s wonderful resource for independent publishers, TheBookDesigner.com.
That post sparked a lot of interest and so I knew I wanted to share it here as well. (Since a number of folks have asked: yes, I will help you do this if you’d like. The directions here should be easy to follow — for someone comfortable getting in under the HTML hood of an ebook. Not everyone is, however, and so I can provide assistance.
Just email me at firstname.lastname@example.org head on over to our new order page for Smidget — the social media widget for ebooks!
Quick: who—aside from you, your immediate family, and your dog—are the people most excited about your book, most ready to talk about it with their friends, and best equipped to talk about your book’s virtues? Anyone?
Well, there are lots of possible answers for each of those questions, but when it comes to identifying the whole bunch, I’d bet it’s a group that you haven’t thought much about: The people who have just finished the last page.
Think about it. If someone has actually finished your book, they’re committed to it. They’re interested in what you have had to say, and it’s fresh in their minds. They are your ideal advocates, your perfect evangelists for generating more excitement about your work and making sure that people hear about it. So what are you doing to harness that potential?
Most self-publishers don’t do much of anything. Maybe they put a bio at the back, and, possibly a link to their web page. Commercial publishers don’t do a whole lot more—they’ll put a list of similar titles the reader might be interested in, and, if they’re very twenty-first century, they’ll hyperlink those titles to the appropriate pages on their site.
Those are all really, really good ideas, and a great way to make the next sale. Is that enough? No, no, no.
What are you going to do to make sure that this title finds its audience? How are you going to harness that band of potential sales reps who’ve just finished your book and really want to talk with someone about it? I was thinking about this recently, and realized that the answer was pretty simple, when you remember that an ebook is simply a specialized web page. You do something like this: Continue reading Six things you should be including in your ebook (and probably aren’t)