Over on Quora, an anonymous reader asked me to answer the question, "How should I go about starting a small, independent press?"
This question was asked by someone who was already publishing his or her own work, but who was considering expanding beyond that to publishing others' books.
This got me thinking. Thinking a lot. Probably way more than the poster wanted. If you don't want to read all of what I came up with, the TL;DR version is down at the bottom.
Here's what I had to say:
Continue reading So you want to start your own small press?
Every author wants to know how to get the word out about his or her book — and most are frightened that it's going to cost an arm and a leg. To be honest, the most effective marketing that an author can do doesn't involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost, at least!
Before you hire a publicist or start looking at paid ads on Facebook, Goodreads, Google Adwords, Bing, Twitter, etc., be sure that you have done everything that you can to let the appropriate people know about your book. Contact all of your friends and family, obviously, and encourage them to share the information about your book with everyone they know. Send well-crafted, focussed press releases to newspapers, magazines, and radio stations that might be interested in your subject. Continue reading How can I promote my book for free?