Tag Archives: publishing

Everything Amazon Slides

Here are the slides from my presentation with Ruth Schwartz on Everything Amazon:

It was — as always — a great meeting! If you have any questions about any of the slides, please comment.

ETA: The URL for CreateSpace (slides 8–12) should be http://createspace.com, not createspace.amazon.com.

All Things Amazon

Along with Ruth Schwartz, I’m going to be offering a presentation at the monthly meeting of the Bay Area Independent Publishers Assocation ambitiously titled All Things Amazon!

Come join us in lovely Novato — the meeting is from 9:00–4:00, but our presentation is from 11:00–12:15. (There are going to be break-out sessions in the afternoon.)

Here’s the blurb: Continue reading All Things Amazon

What IS an Ebook?

bigstock-Woman-Holding-Traditional-Book-91915880Recently, I was honored to have been invited to post on Joel Friedlander’s The Book Designer on the subject of ebooks — a subject I love talking about, having been designing ebooks since 2010. (In this industry that makes me practically an old-timer.) This is the first of a monthly series of posts on the subject. It was originally released here.


There are lots of very complex questions when it comes to ebooks:

  • text and image formatting,
  • different file formats,
  • various workflows for creating ebooks,
  • and much more.

Defining “eBook”

For this post, before we get into the more esoteric issues of ebook design and publishing, I’d like to start by defining the subject: just what is an ebook?

This may sound like a very simple question to answer, but it isn’t as straightforward as you might think, and being able to answer it correctly will make many of the thornier issues of creating ebooks just a bit easier.

Continue reading What IS an Ebook?

So you want to start your own small press?

Over on Quora, an anonymous reader asked me to answer the question, “How should I go about starting a small, independent press?

This question was asked by someone who was already publishing his or her own work, but who was considering expanding beyond that to publishing others’ books.

This got me thinking. Thinking a lot. Probably way more than the poster wanted. If you don’t want to read all of what I came up with, the TL;DR version is down at the bottom.

Here’s what I had to say:

Continue reading So you want to start your own small press?

How can I promote my book for free?

Bookstore by Natalia Romay; used through a Creative Commons LicenseEvery author wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg. To be honest, the most effective marketing that an author can do doesn’t involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost, at least!

Before you hire a publicist or start looking at paid ads on Facebook, Goodreads, Google Adwords, Bing, Twitter, etc., be sure that you have done everything that you can to let the appropriate people know about your book. Contact all of your friends and family, obviously, and encourage them to share the information about your book with everyone they know. Send well-crafted, focussed press releases to newspapers, magazines, and radio stations that might be interested in your subject. Continue reading How can I promote my book for free?

How Much Money Can a Self-Publisher Make?

More retro clipart at http://www.clipartof.com/Here’s a question I’ve been asked a number of times: What’s the average income from self-publishing a book?

My answer isn’t necessarily a terribly helpful one. It truly depends one what you mean by average — do you mean the total amount earned by the number of authors (the mean), or do you mean the amount that the average KDP author/publisher earns (the median)? Continue reading How Much Money Can a Self-Publisher Make?

How Long Can Video in Ebooks Be?

Video PixelsEnhanced ebooks have been a cause of much excitement over the past few years — and with good reason. One of the things that an ebook can do that a paper-and-ink book can’t is to add embedded video and sound. (There are many other ways to enhance an ebook— but those are the most common enhancements.) Here’s a chance to make the book something truly new!

At Bay Area Independent Publishers Association, we have a group that is meeting regularly, discussing enhanced ebooks, led by a long-time digital publisher, Joe Sinclaire. One of the members of that group recently shot me an email recently asking about how long a video she could reasonably add to an ebook — two minutes? Five minutes?

Here’s my answer: Continue reading How Long Can Video in Ebooks Be?

From BAIPA Audiobook Presentation

Here are are the PowerPoint slides for the presentation that Becky Parker and I gave at BAIPA today (and the audio files, since the audio was on the fritz!): Continue reading From BAIPA Audiobook Presentation

The Law & the Heart Book Launch!

Release Day: May 16!

Do you know the way to San Jose? Join author Kenneth Schneyer and Stillpoint publisher David Kudler for the official launch of The Law & the Heart on Friday evening, May 16 at the Nebula Awards book-signing!

The signing will be from 8:00pm–10:00pm at the San Jose Marriot. The event is open to the public, so you don’t have to attend the conference to be among the first to get your copy of Ken’s exciting new book — though of course, you’re also welcome to attend. While you’re there, you’ll have the opportunity to meet some of the other best science fiction writers in the world.

For more information or to sign up for our launch event, go to the event page on Facebook.

To find out more about the Science Fiction Writers of America or to register to attend the Nebulas, go to their page here.

See you there!

1 Thing That SHOULDN’T Go at the Front of Your Ebook

InterrobangSo I’ve written about what you should put at the back of your ebook. Over on LinkedIn, Denise Wakeman raised the issue, sparking an excellent discussion. (She suggested a great possibility that I hadn’t thought of: an opt-in link for your newsletter/mailing list.)

The discussion then turned to what should go at the front of an ebook.

You know those pages at the front of a print book that get lowercase roman numerals instead of regular arabic page numbers — the boring stuff that you usually flip through so you can start reading? That’s called the book’s front matter.

Now, tradition has set the front matter of print books fairly rigidly for a while now. According to my trusty Chicago Manual of Style, it runs something like this, with each item given a separate page or section: half-title page, series title or frontispiece, title page, copyright page, dedication, epigraph, table of contents (TOC), list of illustrations, list of tables, foreword, preface, acknowledgements, introduction (unless it’s part of the body of the book). Then you get, you know, the book. (Except for the title page and copyright page, these are all optional, by the way.)

In an ebook, where navigation can be non-linear, we often move some of the less essential, bulkier bits (i.e., TOC, lists of illustrations and tables) to the back, trusting that the reader will be able to find them easily using the Contents button. (I often link to the appropriate entry in the list of illustrations from the image’s caption.) The half-title page (the one often signed by authors and gift-givers) has been jettisoned. Not too many ebook signings.

You’ll notice, however, that there’s a commonly used section that’s missing from that list, and it became a major topic of debate in the LinkedIn discussion: blurbs. Continue reading 1 Thing That SHOULDN’T Go at the Front of Your Ebook