Category Archives: Musings

Six things you should be including in your ebook (and probably aren't)

Or, How to Use Your Ebooks as Your Best Marketing Platform

Last month I came up with a flash of inspiration: a way to use ebooks to market themselves. After trying it out on a number of my own ebooks, I wrote a post for Joel Friedlander’s wonderful resource for independent publishers, TheBookDesigner.com.

That post sparked a lot of interest and so I knew I wanted to share it here as well. (Since a number of folks have asked: yes, I will help you do this if you’d like. The directions here should be easy to follow — for someone comfortable getting in under the HTML hood of an ebook. Not everyone is, however, and so I can provide assistance.

I’ve created a service to add these buttons to your ebook; head on over to our new order page for Smidget — the social media widget for ebooks!

Quick: who—aside from you, your immediate family, and your dog—are the people most excited about your book, most ready to talk about it with their friends, and best equipped to talk about your book’s virtues? Anyone?

Well, there are lots of possible answers for each of those questions, but when it comes to identifying the whole bunch, I’d bet it’s a group that you haven’t thought much about: The people who have just finished the last page.

Think about it. If someone has actually finished your book, they’re committed to it. They’re interested in what you have had to say, and it’s fresh in their minds. They are your ideal advocates, your perfect evangelists for generating more excitement about your work and making sure that people hear about it. So what are you doing to harness that potential?

Most self-publishers don’t do much of anything. Maybe they put a bio at the back, and, possibly a link to their web page. Commercial publishers don’t do a whole lot more—they’ll put a list of similar titles the reader might be interested in, and, if they’re very twenty-first century, they’ll hyperlink those titles to the appropriate pages on their site.

Those are all really, really good ideas, and a great way to make the next sale. Is that enough? No, no, no.

What are you going to do to make sure that this title finds its audience? How are you going to harness that band of potential sales reps who’ve just finished your book and really want to talk with someone about it? I was thinking about this recently, and realized that the answer was pretty simple, when you remember that an ebook is simply a specialized web page. You do something like this: Continue reading Six things you should be including in your ebook (and probably aren't)

Six things you should be including in your ebook (and probably aren’t)

Or, How to Use Your Ebooks as Your Best Marketing Platform

Last month I came up with a flash of inspiration: a way to use ebooks to market themselves. After trying it out on a number of my own ebooks, I wrote a post for Joel Friedlander’s wonderful resource for independent publishers, TheBookDesigner.com.

That post sparked a lot of interest and so I knew I wanted to share it here as well. (Since a number of folks have asked: yes, I will help you do this if you’d like. The directions here should be easy to follow — for someone comfortable getting in under the HTML hood of an ebook. Not everyone is, however, and so I can provide assistance. Just email me at [email protected] head on over to our new order page for Smidget — the social media widget for ebooks!

Quick: who—aside from you, your immediate family, and your dog—are the people most excited about your book, most ready to talk about it with their friends, and best equipped to talk about your book’s virtues? Anyone?

Well, there are lots of possible answers for each of those questions, but when it comes to identifying the whole bunch, I’d bet it’s a group that you haven’t thought much about: The people who have just finished the last page.

Think about it. If someone has actually finished your book, they’re committed to it. They’re interested in what you have had to say, and it’s fresh in their minds. They are your ideal advocates, your perfect evangelists for generating more excitement about your work and making sure that people hear about it. So what are you doing to harness that potential?

Most self-publishers don’t do much of anything. Maybe they put a bio at the back, and, possibly a link to their web page. Commercial publishers don’t do a whole lot more—they’ll put a list of similar titles the reader might be interested in, and, if they’re very twenty-first century, they’ll hyperlink those titles to the appropriate pages on their site.

Those are all really, really good ideas, and a great way to make the next sale. Is that enough? No, no, no.

What are you going to do to make sure that this title finds its audience? How are you going to harness that band of potential sales reps who’ve just finished your book and really want to talk with someone about it? I was thinking about this recently, and realized that the answer was pretty simple, when you remember that an ebook is simply a specialized web page. You do something like this: Continue reading Six things you should be including in your ebook (and probably aren’t)

From proof sheets to royalty reports: what a self-published book can earn

A client just asked what she could plan on making per copy of her book — she’s trying to put together a budget, which is always an excellent idea. Well, I talked earlier about the costs of preparing a book for publication, but hey! We know your book is going to sell, right? So what should we plan on in the revenue column?

I thought it might be helpful to share my response to her, to give you an idea of what a book might actually bring in (per copy — how many copies sell is entirely up to you).

The numbers I gave her are based on these assumptions:

  • The book is going to be self-published (so the author will the person going to Amazon’s KDP and Createspace subsidiaries, and to Ingram’s Lightning Source or IngramSpark)
  • The book in question is going to run approximately 350 pages (black ink on white paper), will have a trim size of 6″ x 9″, and will be “perfect” bound (the standard paperback binding)

Here’s my response: Continue reading From proof sheets to royalty reports: what a self-published book can earn

Tending the Spark

The Unfortunates
Ramiz Monsef

There’s the intoxicating flame of creating, of feeling inspiration hit you. And then there’s the equally heady, very different feeling of watching someone you’ve inspired — a child, a student — catch fire himself. Sometimes the two come together.

Before I turned full-time to publishing, I was — like my wife Maura — an actor and acting teacher. About sixteen years ago, we had the good fortune to teach a young man named Ramiz Monsef who took to what we were teaching as if he had been born to it. It was a little humbling to watch as he inhaled both the techniques we were offering to him and his classmates and the philosophy behind them and made them very much his own. Inspiration comes from the Latin meaning literally “breathe in.” That’s what Ramiz did.

That was half of his lifetime ago, but we’ve kept in touch with Ramiz, following as he continued his studies and launched a career, eventually becoming a resident actor at the Oregon Shakespeare Festival.

This summer Maura and I headed up to Ashland, home of the OSF, to watch The Unfortunates, the original musical that Ramiz had helped to conceive and write, which premiered at the festival. Continue reading Tending the Spark

New Guest Post: Best Ebook Marketing Tip EVER

I was working on this site recently when I had a bit of a revelation: the people who read a book all of the way to the end are precisely the people most motivated to review, FB-post, Tweet, Pin, etc. about it, thus sharing their experience with their friends, a group of people who may never have heard of your book, but who will take seriously a mention by your reader.

Better than any advertising you could pay for!

And web sites have been taking advantage of this truth for years — which has led to the ubiquitous bars of buttons that make it as easy as possible to share a web page (or product or…) with your nearest and dearest.

My revelation was that, since an ebook is merely a highly specialized web page, I should include a set of just those sorts of links at the end of each book: links to review the book on the bookseller’s site, on Goodreads, or on my own site, or to post something about the book to Twitter, Facebook, or Pinterest.

Joel Friedlander posted my article on his wonderful resource for small and self-pubishers, The Book Designer, as Six Things You Should Be Including in Your Ebook (and Probably Aren’t)

Kindle for PC (Win8) — Bug or Feature

KIndle for PC by Amazon

This is a bit technical; forgive me.

So, the Kindle app for Windows 8 doesn’t seem to accept “personal” documents. That includes the PDFs and such that one can read on other Kindle platforms; it also includes .mobi files sold through retailers other than Amazon.

Bug or feature?

If a bug, how badly do we want them to fix it?

If a “feature,” do we think that we’ll see it spread to other Kindle platforms? And how can we discourage that?

I’m a little worried — as someone who sells Kindle-compatible .mobi ebooks on other sites (including my own) — that our monopolistic friends are closing the sandbox.

Anyone else have any thoughts?

ETA: Apparently, it’s a “feature.” Kindle for Windows 8 is based on the Amazon Cloud Reader — no local storage, and also no “personal documents.” So no Smashwords (or Stillpoint) downloads, for example.

The Cuckoo's Call: Great first book by best-selling author

I wish that I could say that I was among the brave, the few who read The Cuckoo’s Calling before pseudonymous author Richard Galbraith’s real identity was revealed. In case you hadn’t heard, the mystery was penned by the best-selling fiction author of the past half-century, J.K. Rowling.

If I had been reading the book in the absence of the knowledge of just who wrote it, a review would have been easy and very pleasant to write: it’s a taut, well-written mystery that does a wonderful job of reviving an all-but-dead genre, the gumshoe detective style mastered by Hammett, Chandler and (on the other side of the pond, and in a very different mode) Sayers. The characters are strikingly, efficiently drawn, the pacing neither too fast nor too slow, the leavening of real humor a pleasant surprise, and the mystery properly mysterious. The main characters — from the victim (a supermodel named Lula — called Cuckoo by her friends — who is supposed to have committed suicide) to the detective and his temporary secretary-cum-sidekick, the characters show real complexity. Rarely do they behave according to type.

Knowing the book was written by the author of the mega-successful Harry Potter books did change my perspective — but just a bit. There are certainly some notes that will be familiar to anyone who read the adventures of  Harry & Co. The detective has the wonderfully Dickenian, delightfully Rowling-esque name of  Cormoran Strike. There’s a wealth of sly social commentary, and a familiar deft hand with quick, vivid character sketches. Like Harry, Strike is an orphan — his single mother’s dead. (It’s hard to feel as badly for a man in his thirties as for an eleven-year-old, but still.) There’s even Rowling’s nostalgia for the West of England; in the Harry Potter books, the Weasleys, Harry’s adoptive family, live in Devon, as do the aunt and uncle with whom Cormoran and his sister took refuge. (And of course, it was difficult to read the description of Strike in the first chapter and not think of him being played by Robbie Coltrane — aka Hagrid.) His sidekick is a fastidious, meticulous, but surprisingly resourceful young woman (Robin!).

The negatives are few. On a couple of occasions I wanted to hit Strike over the head for not seeing something that I — and most other readers, I assume — could see plainly. I was also a bit annoyed when it became clear that he had solved the mystery — but wouldn’t tell anyone. He spends the first two thirds of the book in a severe funk; his transformation as we head down the home stretch feels a bit forced. And while I loved the solution to the mystery, the psychology behind the crime — and, even more so, to its aftermath — still seems like a bit of a stretch to me.

Nonetheless, Comoran Strike ably carries the mantle of Sam Spade, Phillip Marlowe and Peter Wimsey (well, Wimsey’s mantle is ermine, but he wore it sleuthin’ even so). I look forward to following his further adventures.

As a writer, publisher, and editor, the thing that I find both reassuring and depressing about l’affaire Galbraith is that it showed just how difficult it is — even with a very good, very well reviewed book — actually to get yourself a best-seller, unless you have a lot of luck or the kind of platform that J.K. Rowling has, and that very few other authors could even dream of. The Cuckoo’s Calling was published by a first-rate commercial publisher, was given excellent press, had a great response from both professional reviewers and folks on sites like Goodreads — and was sitting at an Amazon ranking of about 5000 on the day that the news of Rowling’s authorship broke. At a guess, I’d say that a ranking like that indicates daily sales through America’s various commercial booksellers of about ten copies a day. Definitely respectable, but not leaping off of the shelves by anyone’s measure.

The Cuckoo’s Call: Great first book by best-selling author

I wish that I could say that I was among the brave, the few who read The Cuckoo’s Calling before pseudonymous author Richard Galbraith’s real identity was revealed. In case you hadn’t heard, the mystery was penned by the best-selling fiction author of the past half-century, J.K. Rowling.

If I had been reading the book in the absence of the knowledge of just who wrote it, a review would have been easy and very pleasant to write: it’s a taut, well-written mystery that does a wonderful job of reviving an all-but-dead genre, the gumshoe detective style mastered by Hammett, Chandler and (on the other side of the pond, and in a very different mode) Sayers. The characters are strikingly, efficiently drawn, the pacing neither too fast nor too slow, the leavening of real humor a pleasant surprise, and the mystery properly mysterious. The main characters — from the victim (a supermodel named Lula — called Cuckoo by her friends — who is supposed to have committed suicide) to the detective and his temporary secretary-cum-sidekick, the characters show real complexity. Rarely do they behave according to type.

Knowing the book was written by the author of the mega-successful Harry Potter books did change my perspective — but just a bit. There are certainly some notes that will be familiar to anyone who read the adventures of  Harry & Co. The detective has the wonderfully Dickenian, delightfully Rowling-esque name of  Cormoran Strike. There’s a wealth of sly social commentary, and a familiar deft hand with quick, vivid character sketches. Like Harry, Strike is an orphan — his single mother’s dead. (It’s hard to feel as badly for a man in his thirties as for an eleven-year-old, but still.) There’s even Rowling’s nostalgia for the West of England; in the Harry Potter books, the Weasleys, Harry’s adoptive family, live in Devon, as do the aunt and uncle with whom Cormoran and his sister took refuge. (And of course, it was difficult to read the description of Strike in the first chapter and not think of him being played by Robbie Coltrane — aka Hagrid.) His sidekick is a fastidious, meticulous, but surprisingly resourceful young woman (Robin!).

The negatives are few. On a couple of occasions I wanted to hit Strike over the head for not seeing something that I — and most other readers, I assume — could see plainly. I was also a bit annoyed when it became clear that he had solved the mystery — but wouldn’t tell anyone. He spends the first two thirds of the book in a severe funk; his transformation as we head down the home stretch feels a bit forced. And while I loved the solution to the mystery, the psychology behind the crime — and, even more so, to its aftermath — still seems like a bit of a stretch to me.

Nonetheless, Comoran Strike ably carries the mantle of Sam Spade, Phillip Marlowe and Peter Wimsey (well, Wimsey’s mantle is ermine, but he wore it sleuthin’ even so). I look forward to following his further adventures.

As a writer, publisher, and editor, the thing that I find both reassuring and depressing about l’affaire Galbraith is that it showed just how difficult it is — even with a very good, very well reviewed book — actually to get yourself a best-seller, unless you have a lot of luck or the kind of platform that J.K. Rowling has, and that very few other authors could even dream of. The Cuckoo’s Calling was published by a first-rate commercial publisher, was given excellent press, had a great response from both professional reviewers and folks on sites like Goodreads — and was sitting at an Amazon ranking of about 5000 on the day that the news of Rowling’s authorship broke. At a guess, I’d say that a ranking like that indicates daily sales through America’s various commercial booksellers of about ten copies a day. Definitely respectable, but not leaping off of the shelves by anyone’s measure.

Christina's World – On Struggle and Story

Christina's World by Andrew Wyeth Andrew Wyeth (American, 1917-2009). Christina’s World, 1948. Tempera on gessoed panel. 32 1/4 x 47 3/4 in. (81.9 x 121.3 cm). Purchase. Courtesy of The Museum of Modern Art, New York. © Andrew Wyeth

I was talking with an author the other day. We were discussing cover art, and the subject of Andrew Wyeth’s iconic painting “Christina’s World” came up.

Not that we wanted to use that piece, but we wanted to evoke the same feeling.

What’s so evocative about “Christina’s World”? Well, I’m not an image person so much as a story person, and for me, it’s the central figure’s determination, her yearning.

The actual Christina — the model for the body (though not the head) in the painting* — was a paraplegic who refused to use a wheelchair; she moved around the farm that she and her brother lived on solely through the use of her arms.

Why were we discussing this? Well, obviously, its an incredibly evocative image. More to the point, Nicole Sykes, the author I’m working with, was born with cerebral palsy. Speech is a challenge for her. She has partial control over her left hand, but doesn’t use her right. Her mobility is provided by a motorized wheel chair. She speaks — and writes — by tapping a large keypad with the back of her left fist; speech is synthesized in Stephen Hawking-like bursts.

And she’s written a memoir. A funny memoir. Continue reading Christina's World – On Struggle and Story

Christina’s World – On Struggle and Story

Christina's World by Andrew Wyeth Andrew Wyeth (American, 1917-2009). Christina’s World, 1948. Tempera on gessoed panel. 32 1/4 x 47 3/4 in. (81.9 x 121.3 cm). Purchase. Courtesy of The Museum of Modern Art, New York. © Andrew Wyeth

I was talking with an author the other day. We were discussing cover art, and the subject of Andrew Wyeth’s iconic painting “Christina’s World” came up.

Not that we wanted to use that piece, but we wanted to evoke the same feeling.

What’s so evocative about “Christina’s World”? Well, I’m not an image person so much as a story person, and for me, it’s the central figure’s determination, her yearning.

The actual Christina — the model for the body (though not the head) in the painting* — was a paraplegic who refused to use a wheelchair; she moved around the farm that she and her brother lived on solely through the use of her arms.

Why were we discussing this? Well, obviously, its an incredibly evocative image. More to the point, Nicole Sykes, the author I’m working with, was born with cerebral palsy. Speech is a challenge for her. She has partial control over her left hand, but doesn’t use her right. Her mobility is provided by a motorized wheel chair. She speaks — and writes — by tapping a large keypad with the back of her left fist; speech is synthesized in Stephen Hawking-like bursts.

And she’s written a memoir. A funny memoir. Continue reading Christina’s World – On Struggle and Story