Tag Archives: author platform

Book Marketing 101: What to do BEFORE you pay for ads

The first thing you need in order to sell your book(s) is a quality product — well-written, well-edited (not by you), and well-designed (both the ebook, the print edition, and, possible, the audiobook — not to mention the cover). But that’s not enough. If you build it, they probably will not come.

Creating books is only the first half of the job. The other half is actually making sure that you’ve created an audience who want to buy them.

Now, when I say that to new author-publishers, they immediately think I’m talking about paid ads on Facebook, Google, Amazon, BookBub, etc.

But that’s not what I mean. Continue reading Book Marketing 101: What to do BEFORE you pay for ads

How can I promote my book for free?

How Can I Promote My Book for Free? Bookstore by Natalia Romay; used through a Creative Commons License
Image: Bookstore by Nataia Romay. Used through a Creative Commons license

Every author wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg. To be honest, the most effective marketing that an author can do doesn’t involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost, at least!

Reach Out (and Touch Somebody’s Hand)

Before you hire a publicist or start looking at paid ads on Facebook, Goodreads, Google Adwords, Bing, Twitter, etc., be sure that you have done everything that you can to let the appropriate people know about your book. Contact all of your friends and family, obviously, and encourage them to share the information about your book with everyone they know. Send well-crafted, focussed press releases to newspapers, magazines, and radio stations that might be interested in your subject. Continue reading How can I promote my book for free?