Tag Archives: book marketing

Book Covers 101: You CAN tell a book by its cover

Let’s Talk Covers…

Your mother probably taught you many things, among them the truism “You can’t tell a book by its cover.”

Now, while that wisdom holds in most of our lives, one place where it doesn’t, ironically, is in publishing. Continue reading Book Covers 101: You CAN tell a book by its cover

Book Marketing 101: What to do BEFORE you pay for ads

The first thing you need in order to sell your book(s) is a quality product — well-written, well-edited (not by you), and well-designed (both the ebook, the print edition, and, possible, the audiobook — not to mention the cover). But that’s not enough. If you build it, they probably will not come.

Creating books is only the first half of the job. The other half is actually making sure that you’ve created an audience who want to buy them.

Now, when I say that to new author-publishers, they immediately think I’m talking about paid ads on Facebook, Google, Amazon, BookBub, etc.

But that’s not what I mean. Continue reading Book Marketing 101: What to do BEFORE you pay for ads

Weekly Roundup – 6 Fresh Topics in Ebook Publishing

Don’t call it a comeback! Here’s the second installment in our now weekly roundup of interesting articles in the world of eBook publishing.  Continue reading Weekly Roundup – 6 Fresh Topics in Ebook Publishing