Great! You’ve gotten a potential reader to visit your book’s product page. Maybe it was your fabulous cover that intrigued them, or the brilliant title, or — hey! — maybe it was your name, you celebrity author you!
In any case, it’s now time to seal the proverbial deal. Make the sale. Get the interested customer to become a reader and, hopefully, a fan.
The first thing you need in order to sell your book(s) is a quality product — well-written, well-edited (not by you), and well-designed (both the ebook, the print edition, and, possible, the audiobook — not to mention the cover). But that’s not enough. If you build it, they probably will not come.
Creating books is only the first half of the job. The other half is actually making sure that you’ve created an audience who want to buy them.
Now, when I say that to new author-publishers, they immediately think I’m talking about paid ads on Facebook, Google, Amazon, BookBub, etc.
I originally published this post on Joel Friedlander’s wonderful resource for self-publishers, TheBookDesigner.com
If HTML is the blueprint, showing how an ebook (or a web page) should be laid out, Cascading Style Sheets (CSS) are the interior design, saying how everything should look. While that may sound superficial, in fact learning to use CSS can have a profound impact on your ebook.
This is a somewhat complicated topic, so I am going to take three posts to cover it. This time round, I’m going to show you what CSS is and how to apply it. In the second post, I’m going to look at some of the different properties that you can use to define how your ebook looks. And in the last post, I’m going to talk about how to know which rules take precedence when.
If, as I keep saying, an ebook is just a website a box, then in order to know how to get in and edit your ebook, you’re going to want to know some HTML. However you choose to work on the file, knowing the basic building blocks is essential in creating a finishedproduct that presents your book to its best advantage.
When we talk about HTML, we’re actually talking about two separate things:
As a matter of principal (both personal and professional) I spend quite a bit of my time keeping up to date with what’s new in the eBook publishing world. Having built up a relatively substantial feed to scroll through, it recently occurred to me that I’m not the only one who could benefit from a list of new ePublishing articles to peruse while I’m going about my day.
With that in mind, I’ve decided to start publishing a weekly list of recent articles I think are important, interesting, innovative, etc. Here are this week’s choices:
I just had a conversation with a friend about the issue of piracy. I thought I’d share this post on the subject I wrote for Joel Friendlander’s TheBookDesigner.com:
I hear from a lot of authors — traditionally and self-published — who are panicked to find their work being stolen. “I just did a Google search,” they’ll moan, “and found a site that’s giving my book away!”
I take a deep breath, pour myself some (metaphoric) rum, and prepare to repel pirates — but mostly imagined ones.
It’s true: as long as there has been a commercial internet, there have been sites and apps that operated to “share” intellectual property illegally, to indulge in what is colorfully known as piracy.
Everyone remembers Napster: it was a peer-to-peer (P2P) app dedicated to sharing MP3 files across the internet back at the height of the so-called dot-com boom at the turn of the twenty-first century. The music industry did its best to shut Napster down by attacking its servers, its founder, and its users, and it did eventually force it out of business in 2001. But this didn’t stop P2P sharing; it simply moved the sharing on to other vectors — Limewire, BItTorrent, and many more.
However, a funny thing happened, also in 2001, that made music sharing less of an issue to the musicians and music companies: the launching of Apple’s iTunes (along with the iPod) made it easy actually to buy music through legitimate channels. Some folks still shared music online — but far more bought the music and downloaded it legitimately. iTunes became to music what Amazon has become for books: a way for even the smallest label to reach an audience and make some money. In some cases a lot of money.
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