Tag Archives: independent publishing

All Things Amazon

Along with Ruth Schwartz, I’m going to be offering a presentation at the monthly meeting of the Bay Area Independent Publishers Assocation ambitiously titled All Things Amazon!

Come join us in lovely Novato — the meeting is from 9:00–4:00, but our presentation is from 11:00–12:15. (There are going to be break-out sessions in the afternoon.)

Here’s the blurb: Continue reading All Things Amazon

What IS an Ebook?

bigstock-Woman-Holding-Traditional-Book-91915880Recently, I was honored to have been invited to post on Joel Friedlander’s The Book Designer on the subject of ebooks — a subject I love talking about, having been designing ebooks since 2010. (In this industry that makes me practically an old-timer.) This is the first of a monthly series of posts on the subject. It was originally released here.


There are lots of very complex questions when it comes to ebooks:

  • text and image formatting,
  • different file formats,
  • various workflows for creating ebooks,
  • and much more.

Defining “eBook”

For this post, before we get into the more esoteric issues of ebook design and publishing, I’d like to start by defining the subject: just what is an ebook?

This may sound like a very simple question to answer, but it isn’t as straightforward as you might think, and being able to answer it correctly will make many of the thornier issues of creating ebooks just a bit easier.

Continue reading What IS an Ebook?

Authors: 6 Reasons You Have to Be on Goodreads

Books by telmo32 (flickr.com)This past Saturday at BAIPA, I led a roundtable about the reasons that every independent author and publisher (as well as every “dependent” author) needed to have an active presence on Goodreads.com. It was one of three roundtable sessions at the time, and I assumed that most BAIPA folks (who are pretty savvy) would already know most of what I had to say. I was surprised to find that not only did they not, but they were very hungry to hear about the world’s largest book review site

Because they all found the material I presented to be helpful, I thought I’d share my major points here. This is why you have to be on Goodreads: Continue reading Authors: 6 Reasons You Have to Be on Goodreads

How Much Money Can a Self-Publisher Make?

More retro clipart at http://www.clipartof.com/Here’s a question I’ve been asked a number of times: What’s the average income from self-publishing a book?

My answer isn’t necessarily a terribly helpful one. It truly depends one what you mean by average — do you mean the total amount earned by the number of authors (the mean), or do you mean the amount that the average KDP author/publisher earns (the median)? Continue reading How Much Money Can a Self-Publisher Make?

What’s an Independent Publisher?

So, I was astonished earlier this month to find myself elected president of BAIPA — the Bay Area Independent Publishers Association.

You may call me Mr. President.

Born in the early, heady days of the desktop publishing revolution, BAIPA is a wonderful collection of folks involved in various parts of the non-corporate end of the publishing industry who get together to swap knowledge and offer services and listen to expert speakers give information about the esoterica of the publishing craft. We’ve got authors, editors, designers, publicists — if it’s got to do with the creation of books (in whatever form) and their sale, there’s someone there who can help. The collective is capable of creating books that are every bit as polished and attractive as those put out by the Big Five publishers. (Is it still five, by the way?)

I’ve learned a lot at BAIPA meetings. I’d like to think I’ve also managed to share some helpful information.

Meetings always start off with a free-form Q&A session. It gives people the chance to ask whatever burning question they may have up front; the BAIPA hivemind then sets about answering the question.

A few weeks ago, at the first meeting that I ran as president, no one had any questions to ask up front. This sometimes happens, so I threw out a question that I hoped would spark some interesting conversation: What exactly is an independent publisher? Continue reading What’s an Independent Publisher?

What's an Independent Publisher?

So, I was astonished earlier this month to find myself elected president of BAIPA — the Bay Area Independent Publishers Association.

You may call me Mr. President.

Born in the early, heady days of the desktop publishing revolution, BAIPA is a wonderful collection of folks involved in various parts of the non-corporate end of the publishing industry who get together to swap knowledge and offer services and listen to expert speakers give information about the esoterica of the publishing craft. We’ve got authors, editors, designers, publicists — if it’s got to do with the creation of books (in whatever form) and their sale, there’s someone there who can help. The collective is capable of creating books that are every bit as polished and attractive as those put out by the Big Five publishers. (Is it still five, by the way?)

I’ve learned a lot at BAIPA meetings. I’d like to think I’ve also managed to share some helpful information.

Meetings always start off with a free-form Q&A session. It gives people the chance to ask whatever burning question they may have up front; the BAIPA hivemind then sets about answering the question.

A few weeks ago, at the first meeting that I ran as president, no one had any questions to ask up front. This sometimes happens, so I threw out a question that I hoped would spark some interesting conversation: What exactly is an independent publisher? Continue reading What's an Independent Publisher?