The first thing you need in order to sell your book(s) is a quality product — well-written, well-edited (not by you), and well-designed (both the ebook, the print edition, and, possible, the audiobook — not to mention the cover). But that’s not enough. If you build it, they probably will not come.
Creating books is only the first half of the job. The other half is actually making sure that you’ve created an audience who want to buy them.
Now, when I say that to new author-publishers, they immediately think I’m talking about paid ads on Facebook, Google, Amazon, BookBub, etc.
Every author wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg. To be honest, the most effective marketing that an author can do doesn’t involve paying money. Just lots and lots of time and effort. So not free, really, but no-cost, at least!
Before you hire a publicist or start looking at paid ads on Facebook, Goodreads, Google Adwords, Bing, Twitter, etc., be sure that you have done everything that you can to let the appropriate people know about your book. Contact all of your friends and family, obviously, and encourage them to share the information about your book with everyone they know. Send well-crafted, focussed press releases to newspapers, magazines, and radio stations that might be interested in your subject. Continue reading How can I promote my book for free?→
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