The first thing you need in order to sell your book(s) is a quality product — well-written, well-edited (not by you), and well-designed (both the ebook, the print edition, and, possible, the audiobook — not to mention the cover). But that’s not enough. If you build it, they probably will not come.
Creating books is only the first half of the job. The other half is actually making sure that you’ve created an audience who want to buy them.
Now, when I say that to new author-publishers, they immediately think I’m talking about paid ads on Facebook, Google, Amazon, BookBub, etc.
But that’s not what I mean. Continue reading Book Marketing 101: What to do BEFORE you pay for ads